![]() In addition to NUGGS, SIMULATE recently released DISCS (plant-based vegan chicken patties currently in their 1.0 iteration) and plans to launch DINO NUGGS (dinosaur-shaped vegan chicken nuggets) this summer with the mission of creating alternatives to traditional chicken products that are healthier for people, animals, and the environment. “SIMULATE products’ availability at some of the largest retailers on the planet is a big step towards our mission of accelerating the world’s transition to sustainable nutrition,” Pasternak told VegNews. By the end of year, Pasternak told VegNews that NUGGS will expand to 3,200 Walmart locations. SIMULATE’s launch at Target, Walmart, and Sam’s Club will increase its retail footprint by 200 percent by the end of April. For its retail expansion, NUGGS will be sold at a suggested retail price of $5.49 for a 10.4-ounce box and $12.98 for a 32-ounce box. Previously, NUGGS were available through SIMULATE’s website ($44.99 for two, 32-ounce boxes) and select retailers. NUGGS are made with a proprietary blend of soy and wheat and have undergone several consumer-driven iterations to bring them as close to the flavor and texture of chicken nuggets as possible without any animal cruelty. NUGGS will be available in both spicy and original flavors at Target and Walmart while Sam’s Club offers the original flavor only.įounded in 2018 by then 19-year-old technology entrepreneur Ben Pasternak, SIMULATE-which positions itself as “the Tesla of chicken”-creates “simulations” of plant-based products and uses customer feedback to iterate versions to better approximate their animal-derived counterparts. This month, NUGGS also became available at 596 locations of bulk store Sam’s Club with a further launch of the vegan chicken nuggets planned for April 26 at 388 Target locations. ![]() Food startup SIMULATE just launched its NUGGS vegan chicken nuggets at 800 Walmart stores nationwide.
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